Organizational Sensemaking


People in organizations actively construct the environment that they attend to.


Sensemaking Recipe

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Inputs
Processes
Outputs
Enactment
  • Raw data from the environment
  • Bracket raw data
  • Create new features of the environment to focus sensemaking
  • Equivocal data as raw data for sensemaking
Selection
  • Equivocal data from enactment process
  • Enacted interpretations that worked before
  • Select and impose meanings or interpretations on equivocal data
  • Enacted or meaningful environment
Retention
  • Enacted environment from selection process
  • Storage of enacted environment as product of successful sensemaking
  • Enacted interpretations for use in future ESR sequences

(Adapted from Weick 1995)