Actively involve users throughout the scanning process

Users are not just consumers of ES end products

Users can take part in every stage of the ES process

• they identify and elaborate information needs

• they are the eyes and ears of the organization

• internal networks of experts are prized assets

People need to be motivated to share information

Pull factors

People may not understand the purpose of ES
People may not be aware of the value of information

Push factors

Job description
Rewards, incentives, promotions, prizes

Personal factors

People may want control of how their information
People want to be well-informed themselves